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Fashion brand Dion Lee appoints volunteer administrators, reports say

Celebrity Favorite Australian fashion The Dion Lee label has appointed volunteer administrators.

The company, which makes clothes worn by celebrities including Taylor Swift, Dua Lipa, Meghan, Duchess of Sussex and Kylie Minogue, is now under the control of the administrator of insolvency firm dVT Group, Antony Resnick.

The administrators will continue to manage the business as a going concern while “urgently assessing all options” relating to the US business.

Fashion designer Dion Lee with a model wearing his outfits in 2017. (Eddie Jim/SMH)

The company has six stores in Australia and one in the United States and also sells clothing online.

“We are in the early stages of our administration process and our focus at the moment is to speak to the team based in Australia and the United States and convey all relevant operational and financial data,” Resnick told 9news.com.au in a release. .

“The Dion Lee brand has achieved global recognition and credibility in the world of haute couture.

“It is regularly worn by cultural icons and influencers. It stands out in the industry for its unique designs.

“All of which should attract interest from both local and international investors.”

Singer Taylor Swift wore a Dion Lee corset to the Super Bowl. (Getty)

The company was founded by the designer in 2009 and created the famous uniforms for the staff of the Sydney Opera House.

T-shirts cost around $200 and dresses range from $500 to thousands of dollars.

“The Dion Lee brand is one of the few Australian fashion brands that has been able to break into international markets in recent years and there is no doubting the high creative respect in which it is held,” Resnick said.

“However, until we progress through our administration process, it is too early to comment in detail on its current financial position, other than to say that our intention at this time is to operate the brand as a going concern.”

Sara Lee has gone into administration after 52 years.

Australian companies that collapsed in 2023

Australian brand Cue had a stake in the company but has withdrawn its investment.

“Following a recent strategic review, Cue Group has made the decision to focus on our local Cue and Veronika Maine operations,” a Cue spokesperson told 9news.com.au.

Cue’s departure is understood to have accelerated the voluntary administration of the Dion Lee label.

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