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Chinese platforms shut down super-rich social media influencers in move against ‘bad behavior’ content

SINGAPORE: A wave of suspensions has hit China’s super-rich social media stars, as several influencers recently found their accounts banned for flaunting their lavish lifestyles online.

Among the influencers who had their accounts suspended on Chinese social media was “wanghongquanxing,” belonging to Mr. Wang Hongquan, who hails from Hebei province and often shares his jewelry collection in his videos.

According to China Daily, others were “baoyu jiajie” or Sister Abalone, a wealthy socialite from Guangdong province, and “Bo Gongzi” or Master Bo, an influencer with a penchant for the designer brand Hermes.

The move is part of a broader crackdown by platforms against “negative values-oriented” content, a phrase used by social media platforms, watchdogs and news sites to generally describe “bad behavior.” such as cyberbullying and misinformation.

On May 15, state media Global Times reported that many Chinese social media platforms had announced they would crack down on negative content that flaunts wealth and promotes materialism.

A check by the CNA on Friday (May 24) showed that Mr. Wang’s account on the microblogging platform Weibo had been suspended. A search for Sister Abalone’s Weibo account also came up empty.

According to China Daily, Wang had more than 4 million followers on the short video platform Douyin.

Her posts often featured designer handbags, lavish jewelry collections, and frequent appearances at luxury brand events.

Nicknamed “China’s Kim Kardashian,” the South China Morning Post reported that she owns seven properties in a luxury residential complex in Beijing.

However, Mr. Wang appears to also have a separate YouTube account with the username “xiaolaodao” or “Little Nagging” that is still up and running.

A video of him in an interview with Phoenix TV in December 2023 showed Mr. Wang showing off a large jewelry box with all the glamorous accessories he “worn recently, all stored inside.”

When asked how much jewelry he kept in his residence in Beijing, Mr. Wang answered candidly: “The ones I have worn recently are all stored (in this box). As for how many pieces I have, I don’t know, I’ve never checked.”

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