News article | World Travel and Tourism Council (WTTC)

London, United Kingdom: The World Travel and Tourism Council’s (WTTC) Economic Impact Research (EIR) 2024 revealed the significant growth of Tanzania’s travel and tourism sector last year, with record numbers of economic contribution and visitor spending.

According to the data, Travel and Tourism contributed TZS 18.6 TN to the national economy, exceeding the previous high of 2019 by 4%, representing 9.5% of the economy, demonstrating the importance of the sector to the economic production.

Visitor spending also reached record levels in 2023, with international visitor spending exceeding 8 TN and domestic spending reaching 3.7 TN, 11.1% and 12.8% above 2019 levels, respectively.

Employment rose to more than 1.4 million, adding more than 97,300 new jobs, but still 7.4% behind the 2019 peak.

Looking ahead to 2024

According to the global tourism body, this positive trend will continue this year as the sector’s contribution to Tanzania’s national economy is projected to reach TZS 20.3 TN in 2024, representing almost 10% of the economy.

Visitor spending is expected to increase significantly again this year, with international visitor spending forecast to reach 8.7 TN, up 8.5% from 2023, while national visitors grow to more than 3.9 TN.

Employment in Travel and Tourism is expected to reach record levels this year, with the number of jobs expected to grow to more than 1.5 million, highlighting the sector’s role as a major employer in the country.

Julia Simpson, President and CEO of WTTC, said: “Tanzania’s travel and tourism sector is growing from strength to strength, contributing record numbers to the national economy.

“This underlines the crucial role of the sector in driving economic development and job creation, and projections indicate continued growth and increased employment in the coming years.”

10-year forecast

In 2034, Tanzania’s travel and tourism sector is expected to experience substantial growth, reaching TZS 30.9 TN.

It is also projected that the sector will continue to contribute to job creation, with total employment reaching 2.25 million jobs, adding 710,000 new jobs, employing almost one in every 15 workers in the country.

See all the data in our Tanzania Travel and Tourism Economic Impact Report on the WTTC Research Hub.

For more information, visit

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Editor’s Notes
This cutting-edge research was conducted in partnership with Oxford Economics, using information sourced from United Nations Tourism (formerly UNWTO), Oxford Economics and authoritative national databases. All values ​​are expressed in constant 2023 prices and exchange rates, as reported in March 2024, and denominated in Tanzanian shillings (TZS).

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