close
close
blog

The 20th BMW Art Car supports artists

Julie Mehretu’s 20th BMW Art Car makes a splash at its world premiere. The artist joins forces with BMW Group to launch a series of sponsorship projects for emerging artists in Africa.

The BMW Group offers multi-level cultural spectacles with the world premiere of the 20th BMW Art Car at the Center Pompidou in Paris. The BMW M Hybrid V8 endurance prototype designed by New York artist Julie Mehretu continues a long tradition of racing car versions from the BMW Art Car Collection. Just a few weeks after its first presentation, it will compete in the famous 24 hours of Le Mans. However, the collaboration between BMW and Ethiopian-born Julie Mehretu will probably not be on the circuits where it will make its most significant contribution to culture and exchange, but in several African cities: the BMW Art Car project was conceived as an initiative joint. promote young filmmakers from the beginning. Pan-African Translocal Media Workshops bring together emerging artists from various African countries.

“BMW Art Cars are an essential part of our global cultural commitment,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “For almost 50 years we have been collaborating with artists who are as fascinated by mobility and design as they are by technology and motor sports. Julie Mehretu’s vision for a racing car is an extraordinarily important contribution to our BMW Art Cars series. Julie Mehretu has created more than just an amazing Art Car. Her ideas gave us the impetus to expand the cultural engagement of our Art Cars to promote the creativity of young artists in Africa.”

Related Articles

Back to top button